SMO - SOCIAL MEDIA OPTIMIZATION isn't a new term or a new approach, far from it. With many companies now having social media marketing in place, SMO is a logical next step to develop the efficacy of social media marketing. For years now, Search Engine Optimization (SEO) for websites has been polished into a fine art with complete companies devoting significant effort to defining best practices and explaining the value of SEO for raising a site's performance on organic search listings.
While I believe in the power of SEO, there is a new offering we have started providing to clients which we call SMO - SOCIAL MEDIA OPTIMIZATION. The idea behind SMO is quite simple: apply changes to optimize a site so that it is more easily linked to, most shown in the search of popular search engines and social media.