Apartment screen in Pune involves placing high-definition digital screens in residential complexes, particularly in lift lobbies, to display advertisements targeting residents and visitors. This method is effective for reaching high-income groups, as apartment dwellers often belong to this demographic.
How It Works:
Strategic Placement: Digital screens are installed in areas with high foot traffic, such as lift lobbies, ensuring maximum visibility. Residents typically use lifts multiple times daily, providing repeated exposure to the advertisements. ?
Content Delivery: Advertisements are displayed in short slots, often around 10 seconds each, and can be shown hundreds of times per day. For instance, in Bangalore, a 10-second ad spot may be displayed 900 times daily.
How do digital screens (DOOH) work?
- Digital screens are installed inside lifts and:
- Display dynamic video or animated creatives
- Can rotate multiple brands or messages
- Are remotely controlled and scheduled
- Can change content by time of day or day of week
Benefits:
- Targeted Audience: Focuses on high-income residents, increasing the likelihood of engagement with premium products or services.?
- High Visibility: Frequent exposure as residents uses common areas multiple times daily.?
- Cost-Effective: Compared to traditional advertising methods, digital screen branding offers a cost-effective way to reach a concentrated audience. ?
- Dynamic Content: Ability to display video content, making advertisements more engaging.
Steps to Utilize Apartment Screen Branding:
- Identify Target Apartments:
- Choose residential complexes that align with your target demographic.?
- Collaborate with Advertising Agencies:
- Partner with agencies specializing in apartment digital screen advertising. For instance, Zasha offers advertising spots in Bangalore at ?2,700 per month per screen, providing 10-second ads played 900 times daily.
- Design Engaging Content:
- Create visually appealing and concise advertisements tailored to the apartment audience.?
- Schedule and Monitor Campaigns:
Work with the agency to determine optimal ad display times and monitor the campaign's performance.
